Music can empower individuals (Dunbar-Hall & Gibson, 2004) and for Indigenous Australians, it provides the opportunity to voice opinions and challenge non-Aboriginal institutions (Dunbar-Hall & Gibson, 2004). Although Aussie Hip Hop/R’n’B is yet to be more greatly recognised by mainstream media, it combines elements of traditional Hip Hop with an Australian twist.
Heaps Decent is the Australian initiative of Diplo’s label Mad Decent who has signed artists like Brazilian Baile Funk group Bonde do Role (and they’re playing next week at We Love Sounds! Yay!). Heaps Decent (myspace) aims to bring music to Australia’s underprivileged and indigenous communities, who have limited access to musical and recording equipment. Diplo’s plans to infiltrate Australia’s Hip Hop and club music industry will surely add a fresh vibe to Australia’s musical identity. The project has already released the single ‘Smash a Kangaroo’, which is available through Itunes and the proceeds go directly back into helping fund the venture!
The Australian Hip hop culture is one generally recognised for not being labelled by multimillion dollar enterprises and brand names, although it is often associated with American gangs.
Australian Hip Hop artists have long been fighting accusation of imitating US culture. Yet with artists now rapping in Australian accents and about local issues, we can say that Hip Hop is now a legitimate Aussie subculture that represents authentic aspects of our world Down Under (Arthur, 2006). “Aboriginal music is a thread of expression that has always, and is continually changing.” (Dunbar-Hall & Gibson, 2004) and the definitions of ‘traditional’ and ‘contemporary’ are not considered important as it is the thematic and aesthetic consistencies within Aboriginal music that make it unique.
Aussie Hip Hop is fast becoming a successful and popular music medium in indigenous communities and is luckily broadcast for our enjoyment on stations like Triple J, which are pro individuality and are less likely to conform than other Australian music stations… and so manage to expose Australia and the world to music other than the commercially influenced Top 40 chart! Woo!
Resources:
Dunbar-Hall, P. & Gibson, C. (2004) Deadly Sounds, Deadly Places: Contemporary Aboriginal Music in Australia, University of New South Wales Press.
Arthur, D. (2006) Authenticity and consumption in the Australian Hip Hop culture,
Qualitative Market Research, Bradford: Vol. 9, Iss. 2; pg. 140, 17 pgs
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